for July, 2014

Retail Strategy Emerges from Meaningful Brand Culture

Posted on July 25, 2014 in Training Academy - 0 comments - 5

Milton Pedraza, CEO of The Luxury Institute, New York, believed that good retail strategy emerges from a strong, meaningful brand culture of relation building. Customers are more likely to be drawn to brands whose employees display value-based merits of its brand culture. It is therefore important for luxury brands to avoid traditional classroom training and educate its employees in a gradual, interactive and personal manner to reinforce brand recognition. Find out more on how to build a meaningful brand culture here.

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