for November, 2014

Creating the Best Workplace on Earth

Posted on November 17, 2014 in Client Blog, Newsroom - 0 comments - 6

flat,550x550,075,fSuppose you want to design the best company on earth to work for. What would it be like?  This mission arose from our research into the relationship between authenticity and effective leadership. Simply put, people will not follow a leader they feel is inauthentic. But the executives we questioned made it clear that to be authentic, they needed to work for an authentic organization. Read ‘here

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Making Loyalty Programs Work

Posted on November 10, 2014 in Client Blog, Training Academy - 0 comments - 5

Loyalty programs aim to entice consumers to make repeat purchases by offering them rewards, however they are often deployed in a one-size-fits-all approach that yields less than satisfactory results. Why? Because the rewards are not compelling enough to attract customers that use competitor brands, even so, it will be more of a short term change in market share triggered by monetary promotions. To make your loyalty programs work, it is essential for brands to understand that what changes buying behavior – personalized service, individualized rewards, intrinsic pleasure from shopping, convenience, etc. Find out how to make loyalty programs work for your brand here.

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